Sandy Hook Promise has famously made compelling PSA films to raise awareness of the warning signs of gun violence. But for the 10th anniversary remembrance of the Dec. 14, 2012, mass shooting at a Connecticut elementary school, the nonprofit is launching a social campaign—calling for people to make a “pinky promise” to continue the fight against gun violence.

Throughout December, SHP is asking people to post a picture of their pinkies interlocked with the hashtag #SandyHookPromise and copy reflecting their promise to protect children from gun violence. (For Stories, Reels, and TikToks, an animated GIF can be added by tapping on the Stickers icon and searching the keywords “sandy hook promise.”)

Source: Sandy Hook, 10 Years On, Asks for Pinky Promises on Gun Violence

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